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Google Video Ads: How And Why You Should Use Them

Jan 8, 2023

Google Video Ads: How And Why You Should Use Them

Video is one of the most effective ways to reach your target audience and promote your product or service. But, how can you use video to its fullest potential? Google Ads for video is the answer. Google Ads for video allows you to create tailored campaigns with the ability to measure success and optimize performance. This makes it easy to target the right people, in the right place, at the right time – with a message that resonates. In this blog post, we’ll talk about why you should use Google Ads for video, how it works and some best practices to get started on your own campaigns. Let’s dive in!

Connecting Your Ads to Video

As video becomes an increasingly popular format for both consumers and businesses, it’s important to make sure your Google Ads are optimized for this growing trend. Here are some tips on how to connect your ads to the video:

1. Use video ad extensions

One way to connect your ads to video is by using video ad extensions. These allow you to include a thumbnail image of your video in your ad, as well as a link to the video itself. This can help increase click-through rates and encourage people to watch your videos.

2. Create engaging video content

Of course, in order for people to want to watch your videos, you need to create engaging content that appeals to them. This means thinking about what kind of videos they would like to see and making sure your videos are high quality and informative.

3. Promote your videos across different channels

Another way to get people interested in watching your videos is by promoting them across different channels. This could include sharing them on social media, emailing them to subscribers, or even running ads specifically for your videos. By doing this, you’ll reach a wider audience and increase the chances that someone will watch your videos.

Make an Ad People Want to See

Google Ads is an incredible tool for getting your video content seen by a wide audience. But as with any marketing tool, there are certain best practices to follow to get the most out of it. Here are some tips for creating an ad that people will actually want to watch:

1. Make it visually appealing. Use engaging visuals and graphics to capture attention and hold interest.

2. Use persuasive language. Your ad should make a strong case for why someone should watch your video. Use persuasive language and compelling arguments to convince viewers to give your video a chance.

3. Target your audience carefully. You can use Google Ads targeting options to ensure that your ad is shown to people who are likely to be interested in your video content. This will help you get more bang for your buck and avoid wasting impressions on people who are unlikely to convert.

By following these tips, you can create an ad that will grab attention and convince people to watch your video content. Investing in Google Ads is a great way to reach a wider audience and grow your business

Show Real Consumer Opinions

Google Ads is a powerful tool that can help you reach your target audience with your video content. By using keywords and targeting options, you can ensure that your video is seen by people who are interested in what you have to say. Additionally, Google Ads allows you to track how many people view your video, so you can see how effective your campaign is.

Keep It Short and Sweet

If you’re looking to get your videos in front of as many people as possible, Google Ads is a great option. By running ads on YouTube and other Google properties, you can reach a large audience with your video content. And because you can target your ads specifically to people who are likely to be interested in what you have to say, you can get your message across efficiently and effectively.

But while Google Ads can be an extremely powerful tool for promoting your videos, it’s important to keep your campaigns short and sweet. That means creating concise, targeted ads that get to the point quickly and don’t try to cram too much information into a small space.

Think about what you want your viewer to do after watching your ad, and make sure that every element of the ad is focused on driving that action. If you can keep your Google Ads campaign focused and streamlined, you’ll be able to get the most out of this powerful marketing tool.

Pros and Cons of Using Google Ads

Lot of reasons to use Google Ads for videos. For one, it allows you to reach a huge audience with your message. Additionally, it can be very cost-effective, as you only pay when someone clicks on your ad. Finally, it can be a great way to get your videos in front of people who are already searching for related content.

However, there are also some potential downsides to using Google Ads for video. First, if your ad is not relevant to the user’s search query, they are likely to skip over it or even click the “x” to close it out. Additionally, if you’re targeting a broad audience with your ad, you may end up paying for views from people who are not actually interested in what you’re selling.

What Types of Videos Are Suitable for Google Ads?

There are a number of different types of videos that are suitable for Google Ads. These include:

1. Product demonstration videos
2. Educational videos
3. How-to videos
4. Testimonial videos
5. Promotional videos

How to Create a Google Ad

Google Ads is an effective way to reach out to potential customers through video content. By creating a Google Ad, you can specifically target your audience with your marketing message and stand out from the competition. Here’s how to create a Google Ad:

1. Decide on your objective. What do you want to achieve with your Google Ad? Are you looking to generate leads, promote a sale, or drive traffic to your website? Your objective will determine the type of ad you create.

2. Choose your budget and bidding strategy. How much are you willing to spend on your Google Ad? You can set a daily budget or a total budget for your campaign. Additionally, you’ll need to decide on a bidding strategy – cost-per-click (CPC) or cost-per-view (CPV). CPC means that you’ll pay each time someone clicks on your ad, while CPV means that you’ll pay each time someone watches your ad.

3. Create your ad creative. This is where you’ll design your ad, including the headline, images, and call-to-action (CTA). Make sure that your ad is attention-grabbing and relevant to your audience.

4. Choose where you want your ad to appear. You can target specific websites or YouTube channels where you know that your audience spends their time.

Alternatives to Google Ads

There are a number of alternatives to Google Ads for video advertising. These include:

• Facebook Ads: Facebook allows you to target your ads by interests, demographics, and behaviors. You can also use Facebook Insights to track the performance of your ads.

• Twitter Ads: Twitter allows you to target your ads by interests, keywords, and demographics. You can also use Twitter Analytics to track the performance of your ads.

• LinkedIn Ads: LinkedIn allows you to target your ads by job title, company size, or other factors. You can also use LinkedIn lead Gen Forms to capture leads from your target audience.

• YouTube Ads: YouTube allows you to target your ads by topic or keyword. You can also use YouTube Analytics to track the performance of your ads.


Google Ads for video is a great way to get your videos seen by more people, with the potential to increase your views significantly. It’s easy to set up and customize, giving you full control over who sees your video ads and how much you spend. With the right strategy in place, Google Ads for video can be an incredibly effective tool for increasing awareness of your brand or product, ultimately driving more sales or subscriptions. Give it a try today – it may just give your business a real boost!

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