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What is Remarketing? What Does It Mean For Your Business

Aug 21, 2022

What is Remarketing? What Does It Mean For Your Business

Have you seen the ads for Remarketing? If so, what have you thought about it? Are you ready to try it out in your organization’s marketing strategy? The concept of remarketing has been around for a while now, but it has not really been implemented until recently. Nowadays, most digital channels allow marketers to retarget audiences as often as they like. As a result, retargeting has become more accessible and affordable than ever before. This article will explain what remarketing is, how it works, and why you should consider using this powerful marketing tool in your organization’s marketing strategy.

What is Remarketing?

Remarketing is the use of re-broadcast or repositioned ads to bring customers back to a business’s website. This is done by using the same ad format and creativity as the first campaign, but rather than using the first audience’s search terms, advertisers will use the search terms of the second set of customers. In essence, the ads will bring the same message, but a different audience each time. The reason this is beneficial is that it allows marketers to increase their reach without spending a lot of money. The ads will still be relevant to the audience, but they will have more opportunities to be seen by a larger audience.

Why Does Remarketing exist?

The biggest reason businesses choose to use remarketing is to increase their revenue. By running re-broadcast ads that bring people to your website, again and again, you can earn more money from the same audience. In this way, remarketing is a great way to boost your revenue. The best part is that it is very easy and cheap to set up. You can use the same ad format and creativity for every campaign you run.

Best Features of Google Remarketing

There are a few key benefits of Google’s new brand of rebroadcast that make it a great fit for a business’s marketing strategy. The first is that it is easier to implement than others. It is run on the same platforms as other paid advertising options and has been around for a long time. That being said, it is not just a standard ad format that you can drop in any digital campaign. Google creates its own algorithm to discover the most relevant ads, and those are the ads that appear in your digital campaign.

How Does Remarketing Work?

Once you sign up for Google’s re-broadcast program, your ads appear on the platform’s search engine results pages, as well as in desktop, mobile, and tablet web and app pages. Ads can also be triggered to show up in search results when users are on mobile device home screens, or they can even be turned on or off at will. If you decide you want your ads to disappear from the platform without a trace, you can request a delisting from Google. Like other paid advertising channels, Google’s re-broadcast service comes with strict rules and regulations you must follow in order to maintain your account.

Why do businesses use Remarketing?

The main reason brands choose to use remarketing is because it increases revenue. Once an audience is aware of your brand, product or service, you will want to re-present them with updated content so they are more likely to click through to your website. By re-broadcasting the same ad over and over with a different creative, you can create a powerful initial ad that gets your audience’s attention. This is great because it sends the message that your business is trustworthy and helpful to the right audience. Once they are on your website, they are more likely to be sold to another audience, which will increase your revenue even more.

Why Use Remarketing in Your Organization’s Marketing Strategy?

As we have established, the best use of Google’s re-broadcast is in corporate marketing. However, the platform can be used in many other ways as well. For example, you could use it in your organization’s social media strategy to show updates from your brand, or you could use it as a lead magnet to bring in new customers. By sending re-broadcast ads to people who have signed up for your email list, you can generate more leads from the same email list and increase their value to you.


Google’s rebroadcast platform is a relatively new method of digital marketing. Theoretically, it is meant to be used in combination with paid advertising channels. However, it can also be used on its own and is proving to be a versatile alternative to traditional methods of marketing. The best way to use Google’s rebroadcast in your organization’s marketing strategy is to use it as a lead magnet.

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