10 Steps to Switching from Google Analytics to a New Platform

If you run a digital business and spend your day managing marketing campaigns or analyzing website performance, then you’re probably deeply invested in Google Analytics. You might even consider it your primary source of digital data. But what if you’re ready to switch from Google Analytics to a new platform? In this article, we’ll outline the 10 steps you need to take in order to successfully switch from Google Analytics to another analytics solution.

What is an analytics platform?

Analytics platforms are tools companies use to collect, store, and analyze data. They differ from CRMs and digital marketing services in that they are used by digital marketers and business analysts to collect, store, and analyze data. Depending on the needs of your digital operations and the specific features of your chosen platform.

Understand your data needs and goals

It can be a bit tricky to know where to start when looking at switching from Google Analytics to another platform. All analytics platforms have different features and functionalities. Before you begin the switch, you should know what data you’re looking to collect in your new platform and what you hope to achieve with it. You should also ask yourself these questions to help you better understand your data needs and goals in Google Analytics:

• What data do you want to collect?
• What insight do you want to gain from that data?
• What are the business outcomes you hope to achieve through your new analytics platform?

Begin with a SWITCH! Day

On the last day of your current Google Analytics account, set aside a day where you’ll take a step back and evaluate your current analytics setup. This is a great time to catch any major issues before they become big problems. During this evaluation, it’s a good idea to make sure you understand the data you collect in Google Analytics.

• What data do you collect?
• What data do you store?
• What data do you use?
• What data do you analyze?

A SWITCH! The day is an excellent time to start thinking about your next analytics platform. It’s a great time to research new platforms and begin the process of setting your future analytics platform as your primary focus.

Set up your new platform

Once you’ve made the decision to switch from Google Analytics to a new analytics platform, it’s time to set up your new platform as your primary focus. You’ll want to make sure you have a full understanding of your data needs and goals in your new platform. It’s also a great time to get feedback and start the onboarding process for your new team members. You’ll want to make sure you have your new analytics platform fully set up. This includes all accounts, permissions, and settings. It’s a good idea to pin a note to yourself reminding you to get this done.

Stay tuned for changes in your new analytics platform

Once you have your new platform fully set up and you’ve begun the process of onboarding your team members, you’ll want to stay tuned for any changes in your new platform. It’s also a good idea to keep an eye out for any news or updates regarding your new platform’s partnership with Google. Most new platforms will have a period of time where the partnership between the two is ambiguous. During this time, it’s a good idea to keep an eye out for any news or updates regarding your new platform’s partnership with Google. During this time, you may be interested in keeping an eye out for any news or updates regarding your new platform’s partnership with Google.

Assess your current needs

When you’re ready to assess your current needs in Google Analytics, you’ll want to evaluate several areas of your operation.

You’ll want to measure the following areas in your organization:

• Site traffic
• Visitor behavior
• Customer interactions and interactions with your brand
• Clickstream and ROI

Assess your current platform

Now that you have some data on how your current setup is performing, you can assess your current needs in your current analytics platform. You’ll want to make sure you understand your current data needs in your current platform. What data do you need to collect? What data do you need to store? What data do you need to analyze?

What to Expect When Switching from Google Analytics

If you successfully switch from Google Analytics to your new analytics platform, you will see some differences in your data. These differences will be mostly related to your new platform’s functionalities and the data your new platform collects. What you should expect to see when you switch is a new influx of data. The new platform will collect information that will help you answer your new questions. You’ll also want to make sure to have your new platform fully set up and configured.

Add your site data to your new platform

Once you have fully set up your new analytics platform, you’ll want to make sure to add your site data to your new analytics platform. Most new platforms allow you to do this via the data import tool. You’ll want to make sure you do this as soon as possible after switching from Google Analytics. This will allow your new platform to start collecting data and creating statistics in your new platform.

Review and verify your data

Once you have data from your new platform and from your current platform, you’ll want to take a step back and look at both sets of data. You’ll want to review each set of data to ensure accuracy and completeness. You’ll want to do this to make sure your data is accurate and complete. This is a great time to think about the implications of data changes. What does a change in the number of visitors mean? What does a change in the number of conversions mean?

Wrapping Up: Final thoughts

Switching from Google Analytics to another analytics platform can be a risky move. You don’t want to make this move lightly or rashly. You need to have a very thorough understanding of your data needs and goals in order to successfully make this big change. But, once you’re ready to make the switch, it can be done quickly and easily. All you have to do is follow these steps: Stay tuned for any changes in your new analytics platform. You’ll want to make sure you’re updated on any updates or new features that may be released in the future. You’ll want to review each set of data to make sure it’s accurate and complete.