Strategies for turning Instagram followers into sales

Here are some Tips for Instagram Marketing

Did you know Instagram is one of the top ten most used mobile apps? With over 700 million monthly active users, Instagram has become an effective social media marketing channel for businesses. When paired with a solid social media management and customer relationship management (CRM) strategy, there’s no end to the benefits that Instagram can offer your business.

The key to harnessing all of these benefits lies in understanding how to turn Instagram followers into sales; this means knowing what drives Instagram users and their decisions. By analyzing the user data, you can learn more about your target market, enable sound business decision-making, and boost your customer loyalty efforts with an effective Instagram marketing strategy.

A common misconception is that Instagram users are strictly interested in visual content only. However, it is important to note that images are just one component of engaging content on Instagram. According to a study, 52 percent of top posts on Instagram have no image attached. Rather, these posts consist of video or rich media which tells a story or highlights the benefits of using a product or service. For instance, Subaru sponsored an award-winning video demonstrating the benefits of its safety technology. This video generated over 30,000 comments, and nearly 800,000 views on Instagram, and it helped increase Subaru’s media exposure by reaching more than 24 million people (including non-Subaru owners) through their social networks.

Are you wondering how to turn Instagram followers into sales? The key to increasing your revenue lies in understanding the needs of your target market and appealing to them with content that speaks directly to those needs.

Here are additional strategies for turning Instagram followers into sales:

1. Analyze user data for insights about your audience

2. Offer an incentive to drive conversions

3. Consider different advertising options

4. Create a content strategy that appeals to your target audience

5. Track and measure your results

1. Using Instagram Analytics to learn more about your audience

The marketers who have been successful at turning Instagram followers into sales have been those who take the time to analyze user data and learn more about their target market. In fact, Seer Interactive reports that as much as 80 percent of a marketer’s ability to drive engagement with content is determined by its ability to find out what its clients want. This means that you need to keep an eye on user trends in order to understand how your customers want to engage with your business. By leveraging Instagram analytics, you can do this quickly and easily.

Some of the most important insights you can gain from Instagram analytics include:

• Demographics for your target market

• Device usage, including which devices are preferred

• Time spent on Instagram

• Location data about your target audience

2. Using an incentive to turn Instagram followers into sales

Another way you can turn Instagram followers into sales is by offering an incentive. Generally speaking, the more people engage with your content, the more likely they are to convert into paying customers. For example, you might offer a discount to any customer who comments on a post or uses particular hashtags. As it turns out, this practice has been increasing over time since 2013 when only one percent of posts included some kind of call-to-action (CTA). By 2018, roughly 45 percent of posts included a CTA and this calls-to-action were relatively simple, such as asking users to like, comment on or share.

3. Considering different advertising options

Although organic content is preferred by Instagram users, that doesn’t mean unlimited ad spending will hurt your revenue. If you want to turn Instagram followers into sales, consider testing paid ads as part of your overall strategy so you can learn more about how well it works for you. You can do this by running a small campaign with a set number of impressions and/or specific targeting so you have a better idea of what resonates with your audience before increasing your ad spend.

4. Creating a content strategy that appeals to your target market

To turn Instagram followers into sales, it’s important to appeal to different audience segments. This helps you increase your reach by giving you multiple touchpoints with potential customers. However, it can be challenging to balance the various needs of each audience segment while still keeping things cohesive enough for an overall strategy.

One thing you could do is create specific visual content for each group. For instance, perhaps your target market includes millennial women who are interested in sustainable fashion and healthy living. In this case, you might want to consider creating a number of posts that show off fashionable items made from sustainable materials or vegan recipes that are easily prepared in one pot or pan.

5. Track and measure your results

Tracking and measuring your results The last step in turning Instagram followers into sales is to track and measure your results. You can do this by tracking how much revenue you generate as a result of your Instagram marketing efforts. Perhaps the most effective way to do this is by setting up conversion funnels that allow you to see exactly where conversions occur and at what stage different followers become clients.