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Improve Rank Your E-Commerce Website for 2022

Jan 25, 2022

Improve Rank Your E-Commerce Website for 2022

In today’s online world, people shop from the comfort of their own homes. E-commerce websites have been at the forefront in transforming business models in a way that allows consumers to make purchases without having to leave their homes. Google recognizes this and is making changes to its search algorithm to show better results when users are looking for products or services online.

In this article some tips to improve Your E-Commerce Business Website Ranking

This has always been Google’s bread and butter – giving people what they want when they’re searching for it. Google launched Google Shopping in 2012 and incorporated it into Google Product Search. In 2013 Google Product Search was replaced with Google Shopping. Google also went on an update spree in 2014 to improve how search results were displayed when shopping queries were made.

In 2015, Google’s algorithm for Google Shopping underwent another change. This time Google revamped Google Product Search completely and replaced it with Google Shopping. Google rebranded Google Product Listing Ads as Google Shopping to promote more uniformity across ad platforms. Hire a trusted digital marketing agency for your brand promotion on Search Engines.

The intent on Google’s part is to give the user what they’re looking for by prioritizing Google shopping results on top of regular web search results. The new update penalizes websites that show up in regular search results but don’t sell products or services, like directories and review sites. Sites like Yelp and TripAdvisor’s business listings are affected because they do not sell their own products or services directly. Any site that has Google Shopping listings will be ranked higher than sites that Google considers to be of lesser quality. Google’s objective is to match searchers with the most relevant websites possible.

SEO for Ecommerce Website

This update makes Google Shopping results more like Google Places and Google+ Local listings since Google has consolidated all three into one platform. Google+ Local listings are also given higher priority in search results because they show up directly in Google’s organic search results whereas Google Places listings used to appear within Google Maps. The new changes make it easier for users to make purchases online and streamline their shopping experience across multiple platforms (like mobile). Now, products listed on shopping sites will also appear in regular web search results when people search for related terms or keywords even if the site does not have a Google Plus page.

Of course Google is still trying to improve Google Shopping based on Google’s guidelines. Google wants it to be useful, relevant and accurate while also having a good user experience since Google users are the ones that Google serves. Google has said that these changes will eventually affect all queries where Google Shopping is relevant, not just the top query results. This means every time someone searches for something related to what you sell, your website will have an opportunity to show up in regular search results if your content is relevant and helpful.

Now more than ever before, you should have a mobile-friendly site so people can purchase products easily from their mobile devices. Since this update impacts regular web search results as well as Google Shopping results, Google has advised people to have a Google+ page and Google My Business listing to help rank their website in local search results. Google might use that information to assess your site’s quality because it gives Google an idea of what you’re actually selling. This can be especially relevant if you’re selling things based on user input or crowdsourcing, like Yelp does with its reviews.

Google is also focusing on the relevance of peoples’ queries so peoples’ searches return more useful results. With this new update, Google wants people using Google Shopping to get precisely what they are looking for so they will engage with Google’s ads without leaving Google’s platform. If users find what they want when they do a web search Google wants them to find similar things when they do Google shopping searches, too.

Offline Google; the Google in Google Shopping and Google Maps

Google is also trying to improve Google Maps so it can better compete with Yelp and Foursquare when it comes to local search listings. Google acquired Zagat in 2011 for $151 million. It made sense because Google’s rating system resembled Zagats rating system, but now Google wants people using Google maps to be able to rate businesses directly from their phones just like you can through Yelp or Foursquare. With this new update, people will have the ability to review businesses directly on Google maps just like users already do on third-party sites. This makes it easier for Google to help its users find what they want when they are looking for local businesses. Google knows searched things like “pizza near me”, and Google Maps will be able to show you the closest pizza places in your area. Google wants people using Google Maps to get precisely what they are looking for, too; that is why Google will soon begin showing Google My Business listings on Google Maps. It is similar to Yelp but instead of third parties filling out Google My Business listing pages, the business owners themselves will fill them out so it’s more accurate and up-to-date.

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