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How to Optimize Your LinkedIn Article for Maximum Effect

Jan 21, 2022

How to Optimize Your LinkedIn Article for Maximum Effect

Guide to Optimize your LinkedIn Article

LinkedIn is a powerful platform for business professionals to connect and share content. When used correctly, LinkedIn articles can be a powerful way to show your expertise to your professional network and improve your SEO by showing up searches for that topic.

Here are a few tips on how to optimize your LinkedIn article for the best results:

Choose the right keywords

When you’re writing your article, make sure to choose keywords that are relevant to your topic. This will help ensure that your article shows up in search results when people are looking for information on that topic.

Use keywords in the title

In addition to using keywords throughout the article, make sure to use them in the title as well. This will again help make sure you show up in search results.

Optimize images and links

Optimize any images and links that you share with your LinkedIn article by including the keywords as well. This will ensure that they show up correctly in search results when people are looking for that topic or keyword. If your linked article is not showing up where it should, simply change the anchor text to what people would be searching for and it should appear properly on its own. If you don’t use keywords in your anchor text, the link won’t be helpful to improve SEO or even show up correctly on LinkedIn Marketing itself. If there is no clickable area on an image, consider using ALT tags of a text link with those keywords to make it more search engine friendly.

Include links in your article

Include links back to your LinkedIn profile and blog as well as any other relevant site that is related to your topic and/or business. This will provide more information for people interested in learning about the subject matter but also allow you to drive traffic back to your site or LinkedIn profile. Make sure that all of these links contain your targeted keywords so they show up correctly when people are searching for that term.

Post on LinkedIn at least once a month

It’s not against their terms of service, but frequent posts can annoy connections if there isn’t enough quality content being produced by you. So shoot for posting once a month, or even less if you’re finding it difficult to come up with topics.


So many professionals write articles on LinkedIn and get limited engagement and NO conversions. Here is how to optimize your LinkedIn article to reach a wider audience and convert.

#1: Optimize for LinkedIn Search

When writing, try to use as many of the Keywords as possible without overstuffing or making it unreadable. You want to include those keywords in your titles, subtitles, images, and even the body of your post. Do not just insert them randomly throughout your content because this will make it look like you are trying too hard and therefore give off a spammy vibe. But by using them correctly you will maximize traffic from LinkedIn’s SERP (Search Engine Results Page). Showcasing related terms within your post is also important; however, if you are too obvious with your intention to gain traffic, LinkedIn will penalize you for it.

#2: Optimize the Description of Your Post

Make sure that when you post on LinkedIn you have a compelling description of what your content is about and who would want to read it. By doing this you can attract more people to your article by showing them WHY they should click through. This part of the LinkedIn article determines whether or not someone will actually go through after clicking on your link or even get to see your article in the first place! Again, don’t try too hard but rather keep it interesting and genuine.

#3: Use Images That Matter

Obviously, every posted article needs an image at some point; however, not all images are created equal. As a writer, when you choose to add an image in your post it needs to be meaningful and relate to the content that is being presented. That stands true for LinkedIn just as much as it does for other platforms and formats of writing and publishing. However, if you do decide to use stock photos remember that LinkedIn LOVES unique pictures rather than generic ones plucked off the internet – it will give your article more credibility if you find or take your own pictures!

#4: Make Your Articles Shareable by Using Links

When you write an article on LinkedIn, not only should you have compelling images but also share-worthy links! These can either take readers somewhere else on LinkedIn OR send them outside of LinkedIn altogether (but make sure the website is credible). Including links in your article that are both relevant and interesting will make it easier for people to share your content and will also result in more traffic.

By following these tips, you can optimize your LinkedIn article to reach a wider audience and convert those readers into leads or customers!

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