The answer is resounding yes, Search Engine Optimization or SEO is still alive and relevant, and search engines will still reward you and penalize you for this. Google processes on an average above 40 thousand search queries every second, making it more than 3.5 billion in one single day. This alone must tell you that SEO game is very important. SEO is a process to help your website to come in the search engines results such as Google. It needs knowledge of search engine algorithms that can be an undertaking. Due to this, many people do not have much understanding of what it takes for ranking highly in the search engines.
So, are you thinking if SEO will be essential for your business? Look for the SEO strategist to explain to you why you must use search engine optimization in the digital marketing efforts! Even the search engine optimizers, people who are working to make pages and websites come in the search engine results, sometimes are confused by the page rankings as search engines are not always candid of algorithm updates. It makes web site SEO challenges and needs constant updates. Thus, is all this effort totally worth it? Is time spent in researching the keywords, placing them carefully in the title tags, meta descriptions, and headers, and making good content worth any results? Is SEO relevant that many marketers are focusing completely on content? In one word: yes.
Is SEO Any Worth in 2019?
There is a chance that all your competitors are using SEO for growing their business efficiently. SEO really matters, and strategy is very important than ever. It is a very important component to the successful digital marketing attempts, and it is a difference between attracting plenty of website traffic & getting lost among many other websites online. Thus, why are people questioning SEO’s importance? The algorithm changes will reward the best quality of content. Thus some marketers are now starting to think if they post any worthwhile content, it doesn’t matter. And they think it can take care without any strategy.
Whereas quality content is good for building the trust of your customer and getting the users to visit your website, it will not be found on own. Search engine optimization is what helps the users to find this at a first place, and the best content will be totally useless if nobody sees it.
Is SEO dead in 2019?
Let us think of the last time when you used the Internet. How do you find out for things you were looking for or how do you find the exact page? I am keen to bet that it was the search engine. Knowing that they’re the main method that many people use to search for information and websites, it is very important to get listed in the results. Google processes around 40,000 search query each second, and more than 3.5 billion searches daily, and there is a good chance that one or two searches will relate to the products and services that your business provides.
Thus, how will you connect with your users who can potentially become your clients or customers? The best method is with the help of search engine optimization. Although it needs energy and time, it is worth doing or doing right.
Content visibility also depends on SEO
As we mentioned, content cannot be successful without the right SEO strategy. Considering that high-quality content needs many hours to create, which can mean a big loss for the company. All your efforts can get wasted if you are spending too much time & resources in creating content, which fails in search engines. Search engine optimization will make sure your high-quality content gets that recognition it deserves. Potential customers are likely to know more about your company and business if they find the helpful content that you published on the internet.
Keywords are relevant
The search engines process the keywords very differently than they earlier used to. The old practices linked with the keyword usage—like keyword stuffing—come with the penalties. However, keywords are relevant to ranking high in search engines. You just need to know how you can properly use it. This might appear like the negative change if you are accustomed to throwing the keywords in your website at random places or hoping for the right outcome, but it is the good news for you & your customers. More relevant the keywords are, more qualified will be your traffic. So, even though lesser keywords mean fewer visitors, ones you lose were not going to become the customers anyway.
Even though they might be very frustrating to stay up with, and you must view the algorithm changes as the positive sign. Keep in mind; search engines do not change their techniques to make things tough on website owners—they are trying to create a better experience for the users. It means as they develop, you will ultimately get more visitors that are interested in your products and content. Thus, how you can optimize your website to attract your visitors? Here are some tips that will help you start immediately:
Use tools for discovering the relevant keywords
The successful SEO campaigns start with the keyword research. The keyword research tools, like Keyword Tool, SEMrush, and Ubersuggest, enable you to pinpoint the phrases and keywords that people will search on the internet to find out your business. This can help you create the pages that will attract major traffic on your website as well as help you to make more customers.
What if you don’t utilize SEO?
Without SEO efforts, you may run a risk of losing the top rank in the search results. You competitors will jump at this chance and outrank you. You may have a well-designed web site, but if no one will find it, then you will not attract any new customers and expand your business. For this reason, it is very important to partner it with the trusted SEO agency.