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How to Use Pinterest Analytics

Jan 12, 2023

How to Use Pinterest Analytics

More than 260 million people actively use Pinterest each month, making it one of the most popular social networks ever. Pinterest is a fantastically flexible platform, with numerous potential applications beyond the realms of marketing and design. Pinterest analytics may be used to see which of your pins are getting the most clicks and thus the most attention. If you know what kind of pins get the most attention, you may modify your strategy to attract more customers. Here, we’ll show you how to get Pinterest analytics up and running for your company. Also included are suggestions for making the most of Pinterest as a promotional tool. Get set to become an expert pinner!

Tips for Optimizing Your Pinterest Profile

Include relevant keywords when pinning: When you pin something, it’s important to include words that may help people find it. By doing so, Pinterest will be able to better index and display your pins in relevant searches.

Share your interests with other people on Pinterest and make new friends through shared passions by joining relevant boards and groups. The increased exposure will allow you to attract a wider fan base.

Take the time to interact with your audience by answering their questions, pinning content they might find interesting, and joining in discussions as much as you can. Doing so will aid in establishing rapport with your followers, which in turn can increase the likelihood of them following you back.

Get the word out about your pins by mentioning them in blog posts and emails and posting links on social networking sites like Facebook, Twitter, and Instagram.

How to Collect data with Pinterest Analytics

To get started using Pinterest Analytics, first create an account and sign in. Once you’re logged in, click on the “Account” link in the top navigation bar and select “Settings.” Under “Analytics,” select the “Pinterest” option. Enable both trackings of pins and Boards. You can track visits to your pins, as well as clicks on pins (including Shares). Additionally, you can track Board activity including likes, shares, and comments. To get started tracking Board activity, create a new Board and add some pins.

Once you’ve enabled analytics for Pinterest, you’ll need to set up a Tracking Code. A Tracking Code is a unique identifier that identifies your account and pin(s). To set up a Tracking Code, click on the “Tracking Codes” button under “Analytics” in your account settings and enter your Tracking Code into the text box provided. You will also need to provide an Email Address so that we can notify you when activity is tracked on your behalf.

Now that you have configured analytics for Pinterest, it’s time to start tracking data! To begin tracking pin activity, simply click on the “Pins” tab in your account settings and start tracking any pins you make. To track Board activity, add some pins to a new Board and start tracking likes, shares, and comments!

What Should You Measure on Pinterest Analytics?

You can examine which of your pins are most popular and what your audience finds most interesting by using Pinterest Analytics. Here Are Four to Consider

How far have your pins traveled?

How many people who noticed your pin actually visited your site to learn more about it is known as the “conversion rate.”

How well do your pins perform in search? Do they motivate your audience to take action?

Use Pinterest to Drive Engagement & Sales

There has been a meteoric rise in the use of Pinterest, a visual bookmarking application, in recent years. Pinterest is an effective marketing and engagement platform because of its large user base of over 60 million. If you want to increase interaction and sales, try these five strategies for using Pinterest analytics:

Get to know your target market better by using Pinterest

Check out your audience’s “Insights” on Pinterest to find out what they care about. You can then develop future material around these themes, or even make promotional pins for related products and services.

You should pin useful information for your followers

You may improve the likelihood that your followers will click through and read your pinned information by including links to related blog articles, infographics, or photographs from other sites. The data gleaned from this is extremely useful for planning and executing future advertising and sales initiatives.

Make buttons to advertise your business or service

Using Pinterest to share images of your products or marketing materials can help expand your reach and educate potential buyers. Furthermore, it boosts sales by highlighting the unique value of your products.

Claim Your Pinterest Account

To get started using analytics on Pinterest, first make sure you have an account and set up your preferences. Once you’re logged in, go to “My Boards” and click on the “Account Settings” link in the top right corner:

First, make sure that your data settings are correct. You’ll need to provide your name and email address so that we can send you occasional updates about our services. Then, under ” Analytics Info,” choose whether or not you want us to track clicks on pins and repins. We recommend that you enable both tracking options for the most detailed analysis possible.

Once your settings are correct, head over to Google Analytics and copy/paste the tracking code into the “Custom Track” box:


Although Pinterest is a fantastic tool for expanding your company’s online visibility, tracking the results of your pinning efforts may be challenging. In this article, we’ll show you how to use Pinterest’s statistics to see which of your pins are doing well, so you can improve future efforts. If you know what kinds of pins perform well on Pinterest, you can use that knowledge to make pins that people will want to click on and follow, thus helping you achieve your business goals.

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