• +91-9460191513
  • info@serpgo.com
  • Jaipur, Rajasthan (IN)

Do AMPs Affect SEO? The Ultimate Guide

May 8, 2022

Do AMPs Affect SEO? The Ultimate Guide

AMP stands for Accelerated Mobile Pages, a project led by Google to make the web faster. If you want to AMP up your website and amp up its speed, this article is for you! Doing so can boost your SEO.

Here’s A Brief Explanation: For Those Who Don’t Know About Amp Is

In 2015, Google published blog posts that encouraged publishers to create mobile-optimized pages in order to ensure high page load times on Google search result pages. In 2016, they began testing something called “Accelerated Mobile Pages.” This was the official launch of the AMP project. In its simplest terms, it’s a way of making content go blazingly fast on mobile devices.

It Works By Limiting Certain Elements On A Page

– Only one CSS element animation (if you need more than one, AMP provides a web component to add additional effects).

– No JavaScript.

– No Flash or other plugins.

The accelerated mobile pages provide a stripped-down version of JavaScript and CSS which ensures that the content quickly loads and is made available to the end user immediately rather than having a long wait while the page simply loads.

The accelerated mobile friendly website actually consists of three components: a custom HTML tag, a JS library that enables the tags, and a cache that stores your AMP documents.

1. The custom tag tells Google where on your site you have AMP versions of articles and how to display them. And if everything goes right, Google will highlight any article tagged as such with an icon indicating it is an AMP version. If an AMP article doesn’t show up correctly in search results or can’t be rendered at all for some reason, you’ll see a broken link indicator instead.

2. Then to complete this amazing tool we have the JavaScript library, which is a combination of open-source libraries and custom code that enables AMP HTML. This library ensures that the AMP HTML pages are reliably rendered in browsers, whether on mobile or desktop. It also saves developers from having to do anything other than what’s needed for their specific page.

3. And the last piece of the puzzle is a cache, which stores articles and makes them available to users when they’re searching for topics related to those articles. The AMP Cache takes care of finding articles quickly no matter how many publishers have contributed content around a given subject.

So using this approach, Google provides all three components necessary to create an accelerated mobile page, but it is up to each individual publisher to complete the entire process.

While there’s no doubt about the benefits of speeding up your site for mobile users and amp up your site’s SEO, many publishers are concerned about the impact amp-HTML might have on their existing web presence. It can feel like you’re abandoning your website when you amp up an article to amp-HTML and self-publish it. However, Google says that AMP content will still be crawlable by search engines because amp pages contain both the original HTML plus the AMP HTML in a format known as “Hybrid.”

Google does make some exceptions for amp–for example if you use the amp in conjunction with lazy load or infinite scroll where there is no ‘request desktop’ page URL (the user only gets the fast mobile experience).

Here Are Some Of The Benefits Of Amp In Search Engine Optimization

– AMP HTML pages are lightweight, fast, and secure.

– Pages that have AMP fit into one out of three-speed measurement categories which can be found in search engine result pages.

– AMP are cached for improved page load time.

– Google provides amp with a Search Console property to help amp developers track their amp pages’ performance in SERPs.

AMP is one of the emerging technologies in the web world which helps to make websites faster and increase their speed. When we surf amp websites it provides content instantly to our screen without any delay. Its performance is similar to that of the mobile site because amp pages are served from Google’s cache or CDN (Content Delivery Network) providers. So AMP sites load faster than the normal sites. AMP presents data in a structured manner that is readable by machines and humans. AMP websites are created in such a way that they can easily be crawled by web crawlers.

AMP pages are cached therefore it is beneficial for both users and website owners. AMP page loading speed always depends on your internet speed, if you have good high-speed internet AMP pages load faster amp page ranking also depends on the quality of content and website loading speed. It provides a better user experience so the amp can help you in increasing your site’s rank.

AMP provides many benefits for website owners as well as users. There are also some amp-based social media sites available amp also help amp pages rank in Google search results.


If your site is on the AMP platform, you will get additional benefits amp can increase your website’s page ranking AMP sites are indexed amp pages are served from Google cache which makes it easy for both users and search engine bots. It provides a better user experience and improves your website’s page ranking.

Are you interested in SEO that actually WORKS instead talking?

© SERP GO 2018-2024. All Rights Reserved.