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Open Graph Meta Tags for Facebook and Twitter

Sep 11, 2022

Open Graph Meta Tags for Facebook and Twitter

‍Today, posts on social media platforms such as Facebook and Twitter have to comply with new standards concerning their headings and the use of open-graph meta tags. These rules are intended to increase the quality and lower the costs of digital advertising. But in order to benefit from these changes, your posts need to be updated in a timely fashion. If you aren’t already aware, Facebook recently changed its ad formats so that users see only relevant content. All other ads will be useless for users and for businesses alike because people won’t be able to see them anymore. This means that all advertisements will have to follow the same guidelines regarding their headings and links or face being banned from the social network. Open-graph meta tags have been around for a long time already and they give websites additional information about themselves that is accessible to readers who explore them on their own. Thus, when you post content on social media platforms again, this time without changing its format, you should make use of open-graph meta tags as much as possible in order to get more engagement with your posts.

What are open-graph meta tags?

Meta tags are tags that appear before your main content on the internet. These tags include the word “graph” which is a generic term for “graphical representation”, “graphical modeling”, or “graphics”. Meta tags allow website owners to give additional information, such as the site’s location, the date of last change, the number of likes and dislikes, etc.

How to use open-graph meta tags on Facebook and Twitter

On Facebook and Twitter, you can use the “Facebook:” and “Twitter:” tags to embed additional data about your brand or organization in your posts. You can also use these tags to show off your products, ask for feedback, and promote your business. Facebook and Twitter have strict rules regarding the usage of these tags, so make sure you check these websites’ policies before using these tags on your posts.

Why you should use open-graph meta tags on Facebook and Twitter

The advantage of open-graph meta tags is that they let you show more information about yourself and your brand, without breaking the rules of social media. Additionally, you can use these tags to add additional insights into your posts, like the number of likes, comments, and shares.

When Should You Use Open-graph Meta Tags?

The best times to use open-graph meta tags are while posting on social media platforms. While you can use these tags below any content, you are advised to use them when linking to your posts. At the end of your post, add “See also:” or “More information:” tags to direct your readers to your other posts. When you link to other posts, you are actually linking to the content on particular pages on your website. For example, if you have a blog, you can create a separate homepage for your posts and link to it from your main page. Link-requiring websites like Facebook and Twitter also show the updates of other social media accounts, so you should make use of the “follow”, “like”, “share” and “retweet” buttons as often as possible.

How to use open-graph meta tags in your posts

If you want to make use of open-graph meta tags, your posts must include these tags at the end of the meta tag so that the website understands what post it is dealing with: “og: name” – Name of the organization “og: address” – Address of the organization “og: telephone” – Contact details of the organization “og: position” – Position of the organization “og: employer” – Company or business of the organization “og: profile:” – URL to the organization’s Facebook or Twitter profile “og: terms:” – Explanation of the organization’s policies


Learning how to use open-graph meta tags in your posts will help you get more engagement from your posts and make them more valuable to your readers. In this day and age, when people increasingly value content that is engaging and useful rather than simply entertaining, the importance of these tags can’t be emphasized enough.

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