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Google Product Listing Ads Optimization Strategy

Sep 9, 2020

Google Product Listing Ads Optimization Strategy

Google Product Listing Ads (PLAs) are a form of advertising that allows retailers to showcase their products in the search engine results pages (SERPs). Google PLAs are an effective way to reach out to potential customers and promote your products. With the right optimization strategy, you can make sure your Google PLAs are working for you and helping you reach your target audience. In this blog post, we’ll share with you our top tips for optimizing your Google PLAs.

What are product listing ads?

Product Listing Ads (PLA) are a form of paid advertising that allows retailers to showcase their products within Google’s search results. PLAs are displayed as sponsored results above the organic search listings and can include product information such as price, image, and merchant name.

When a user searches for a specific product or keyword related to one of your products, your PLA may be displayed. In order for your ad to be eligible to appear in the search results, you’ll need to set up a PLA campaign and add product listings to it.

To get started with setting up a PLA campaign, you’ll need to create a new campaign in Google AdWords and select “Product Listing Ads” as the type of campaign. Then, you’ll need to add product listings to the campaign. To do this, you’ll need to create a product feed that contains all of the necessary information about your products, including titles, descriptions, images, prices, etc.

Once you’ve created your product feed and added it to your PLA campaign, you’ll need to set up your ad groups and bids. Ad groups will allow you to group together similar products for targeting purposes, and bids will allow you to control how much you’re willing to pay per click for each ad group.

After your ad groups and bids have been set up, you’ll need to monitor your campaign’s performance on an ongoing basis and make adjustments as needed in order to optimize your results.

What is the Google Shopping platform?

Google Shopping is a platform that allows retailers to list their products in Google search results. When a user searches for a product on Google, they may see product listings from multiple retailers. These product listings include the product name, price, image, and other information about the product.

Google Shopping is a great way for retailers to reach potential customers who are searching for products that they sell. By optimizing their product listings, retailers can ensure that their products are seen by as many people as possible.

How to set up product listing ads

Assuming you’re already familiar with the basics of setting up a Google AdWords account and creating a campaign, we’ll jump right into optimizing your product listing ads (PLAs).

First, you’ll want to make sure you’re targeting the right keywords. This is especially important for PLAs because they are triggered by searches on specific product terms, rather than more general keywords related to your products or services. You can use tools like Google’s Keyword Planner to research which keywords are most relevant to your products.

Next, you’ll need to create individual ads for each of the products you want to promote. To do this, simply go to the “Ads” tab in your AdWords account and click “New Ad.” From there, select “Product Listing Ad” as the ad type. Then, you’ll be prompted to enter information about your product, including the name, price, image, and URL. Be sure to include all relevant information so that potential customers can easily find what they’re looking for.

Finally, you’ll want to track your progress to see how well your PLAs are performing. Google provides a few different metrics that can be helpful here, including click-through rate (CTR) and cost-per-click (CPC). You can find these under the “All Campaigns” tab in your AdWords account. Keep an eye on these metrics over time and adjust your campaigns accordingly to ensure that you’re getting the

Optimizing product listing ads

Product Listing Ads, or PLAs, are one of the most effective ways to reach potential shoppers on Google. Here are some tips to optimize your PLAs and ensure that they’re working hard for your business:

1. Use high-quality images in your PLAs. This will help your products stand out from the competition and give shoppers a clear idea of what they’re looking at.

2. Make sure your product titles and descriptions are accurate and complete. Shoppers rely on this information to make purchase decisions, so it’s important that they have all the information they need.

3. Use relevant keywords in your PLA campaigns. This will help ensure that your ads are shown to shoppers who are likely to be interested in what you’re selling.

4. bid competitively for PLA keywords. The higher you bid, the more likely your ad is to be shown to potential shoppers.

By following these tips, you can optimize your PLAs and make sure that they’re working hard to bring new customers to your business.

Measuring the performance of product listing ads

Product Listing Ads (PLAs) are a great way to promote your products on Google. But how do you know if your PLAs are performing well? Here are some tips on measuring the performance of your PLAs:

1. Check PLA impressions and clicks in Google Analytics. Go to Acquisition > Campaigns > All Campaigns. Then, click on the Secondary Dimension drop-down and select Advertising > Ad Group. This will show you how many times your ad was shown (impressions) and how many times it was clicked (clicks).

2. Compare PLA impressions and clicks to other marketing channels. Go to Acquisition > All Traffic > Channels. This will show you a comparison of how much traffic is coming from each marketing channel, including PLAs.

3. Look at the PLA conversion rate in Google Analytics. Go to Conversions > Ecommerce > Product Performance. This will show you what percentage of people who clicks on your PLA actually bought something (converted).

By looking at these metrics, you can get a good idea of how well your PLAs are performing and make changes accordingly. For example, if you see that PLA impressions are high but the conversion rate is low, you may want to tweak your ads or landing pages to improve conversions.


Google Product Listing Ads are a powerful tool to help you sell more products online, but only if they are optimized correctly. By following the tips in this article, you can make sure your Google Product Listing Ads are working for you and helping you to boost sales. If you have any questions about optimizing your ads, or if you need help getting started, please contact us and we’ll be happy to assist.

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