When marketers plan out the strategy for content marketing for 2020, search engine optimization is on the top-of-their-mind — or it must be! For the advanced marketers this appears something like: you have the SEO plan as well as best practices at the place, and you have the list of the most premium keywords, you are actively blogging as well as your site is also well optimized. You have the on-page & off-page SEO strategy. All your monitors are rightly covered with the dashboards from the Google Analytics, SEO ranking tool such as ahrefs, SEMrush or Moz, reports from the CMS and marketing automation tool, or some Google sheets also keep the results well organized to monitor the search engine positions.
SEO Strategy 2020
For many marketers, this process isn’t very complex. But, time is the major issue, as well as weekly tracking, also makes you guess, pray, cross both your fingers, or read some blogs for getting some latest SEO tricks, tips, or trends. You have to increase the leads as well as the best quality of website visits. The content marketing plan requires help. And you are sick to see the competitor’s name on the first when you search the best keywords on Google. Does it sound right?
Know SEO in the simplest form
Check out all SEO tactics & think about why you are doing or what you are doing, and importantly, why Google does it that way. When you are searching on the internet, you are seeking for the right accurate answer, detail, item, image, date, address, and definition. You expect the answer in the split second. At times you want Google to rightly read your mind. And your prospects also want this. Google delivers it and this is good. Think about this— if Google has served up 10 links that did not provide what you are looking for, then you would take the business elsewhere. It is simple psychology behind the user experience on the SERPs. Now, Google wants you to provide the right data that your prospects are searching for. Suppose you provide this or do it much better than anybody else, then your content and data can get promoted to a better position.
You need to put yourself in the prospect’s shoes. And run the search query over Google by using the best keywords and common questions. Make the note of who is on the first page. Can you see the same organizations coming up in the prime spots? You need to make the note of direct competitors that are claiming for the top ranks. It is very important to know what the prospects are experiencing.
Build web pages for every topic
While it comes about the websites or ranking in the search engines, get a page for ranking on some keywords will be just impossible. However, here is where the rubber meets this road: Just take 10 pillar topics that you came with from Step 1 or create the page for everyone that outlines on the topic at the high level – by using long-tail keywords search you will come up with each cluster in Step 2. The pillar page on the SEO, for instance, will describe SEO in the brief sections, which introduce the keyword research, SEO strategy, image optimization, or other subtopics since they are identified. Just think of every pillar page as the table of contents, and where you are briefing the readers on subtopics you will elaborate in the blog posts.
Set up the blog
Blogging will be the best way of ranking for the keywords or engage the website’s users. Every blog post will be a new page that offers you a chance of ranking in search engines. Suppose your business doesn’t already have the blog, you can set up one. It is where you will elaborate on every subtopic and begin showing on Google. When you write ever blog post or fill up the clusters, you must do a few important things:
- First, do not include long-tail keyword three to four times throughout a page. Google does not consider any exact keyword matches often. A lot of instances of the keyword will be the red flag for the search engines you are “keyword stuffing.” It will penalize your site or drop the rank.
- Second, you need to link out to the pillar page that you made on the topic. You may do it in a form of the tags in the content management system, or s basic anchor text of your article.
- When you publish ever blog post, you can link in it from a pillar web page, which supports the subtopic. You can find a point in the pillar page, which introduces the blog’s subtopic or link this here.